With over 40 years of experience in the beverage industry, DSC (Display Support Concepts) was born out of necessity and firsthand experience. While working as a sales manager for a beverage distributor, I encountered challenges with programs getting executed by the staff. Communicating promotional messages and creating effective point-of-sale and point-of-purchase displays often involved using pole units, umbrellas, and other support pieces. However, these elements were sometimes unstable, causing issues when integrated into displays. For instance, umbrellas placed among cases of beverages would start to lean as products were sold, posing a safety hazard to customers and staff.

Recognizing the need for a reliable solution, I developed Display Support Concepts to address these common display problems. Our product is designed to provide stable, secure, and versatile stands that enhance both the safety and usability for programs. Whether supporting pole units, or umbrellas, our innovative concept ensures a professional and organized display, making it more shoppable. DSC is committed to elevating the standard for store displays, making retail environments safer and more efficient.

Founder / Owner, Glenn M. Niezgoda